The Unexpected Evolution Of SEO

SEO has been around for ages. Soon after search engines started to grow in popularity, webmasters became interested in pushing their websites to the top of the SERPs. This is how search engine optimization was born. As the results were promising, some of these people have positioned themselves as SEO specialists, selling their services to other companies willing to improve the online visibility of their website.

The beginning of this trade was fairly straightforward. The more links a web page acquired, the better its authority. In addition, if you wanted to rank for a specific keywords, it was enough to repeat it a lot of times in the copy and use it as anchor text for incoming links. This is how experts were doing on-page and off-page optimization back in those times. However, search engines weren’t too happy to see their results manipulated in such brutal manner, so they implemented algorithm changes that made ranking more difficult. Black hat measures such as stuffing a page with keywords written in the same color as the background have become reasons for severe penalties from Google. This is what put an end to keyword stuffing and to many other similar actions meant to promote a web page in the SERPs.

Everything seemed to be just fine, SEO professionals were in direct competition for acquiring as many links as possible. The only thing they had to be careful about as to vary the anchors, in order to create the appearance of a natural link profile. Some websites have reached the top of search engines for keywords with high traffic levels and with excellent commercial potential. Many of these websites were affiliate stores. Their owners made money from promoting products and services of other companies and sending them qualified leads.

As Google didn’t make any revenue from such websites, they have decided to tweak their algorithm in order to demote them, claiming they are only an unnecessary link in the merchant-consumer chain. Algorithm updates such as Panda and Penguin have killed millions of websites, leaving their owners without the work of a lifetime almost overnight.

Google’s intention was to clean the SERPs by eliminating spam and low quality websites from their top results. Unfortunately, these measures have hit a lot of legit businesses, as well.

Today, SEO is a totally different game. Although inbound links are still the ones that matter, acquiring good ones has become extremely challenging. Only links from high authority websites in related industries matter. The era of submitting your website to thousands of web directories has ended. Moreover, such low quality links may even harm a website, so this isn’t a good practice anymore.

The content is also one of the ranking factors, but you have to avoid keyword stuffing, and develop your copy around the LSI concept. Besides, your content has to be appealing to people, as social media activity may influence the position of a web page in Google.

Briefly, SEO has become a complex activity, requiring lots of tests and adjustments. This has made it more expensive, as larger volumes of work are required. Still, SEO has a brilliant future, as the results are worth the effort. All business owners would love to enjoy an endless stream of targeted visitors, without having to pay for each of them.…

How To Use Facebook To Market E-Commerce Sites ?

Opening an online store has become easier with the introduction of sites such as Amazon, Etsy, and eBay. Although it is easy for someone to set up an e-commerce site and start selling products, the competition is such that they have to use innovative methods to promote their sites. The best way to advertise your products to prospective customers is to take advantage of social media sites. That’s where Facebook advertising comes in handy. This read offers information on how to use Facebook to market e-commerce sites.

Promoting your e-commerce business on Facebook is one of the best ways to attract highly targeted traffic to your products. You can easily improve the brand awareness and sales of your products by promoting it on Facebook. Here are effective ways to do it.

There is no better place for marketing promotions than using Facebook. In fact, you can create discount codes and offer them to your Facebook fans. That way clients will start to frequent your Facebook page searching of great deals. It is one of the easiest ways of improving the brand awareness of your products in the long run. Varying your content is important when trying to attract highly targeted clients to your business. There is no point is offering the same type of content to your fans at all times. In fact, you have to diversify and try to use new ways to engage your consumer.

Engaging your consumers is important when it comes to Facebook marketing. When a customer asks a question or posts a comment on your page, you need to take your time to respond to these comments. In fact, Facebook marketing is a two-way street where you need to be active as a merchant. If not, your competitor will take advantage of your clients and attract them to their sites. Facebook can be used as a great customer service tool in your business. In fact, you should dedicate someone to monitor your profile around the clock. Use Facebook to reach out to your clients and resolve their complaints without delay. This helps make your e-commerce business more trustworthy amongst the majority of your clients.

You should use Facebook to sell your products without bombarding your clients with sales messages around the clock. If you do it, you are bound to fail in your efforts of attracting the right clients for your products. Use high-quality articles, videos, and testimonials to promote your products to the customer. It should be done in a subtle way so that the consumer is not spammed with multiple sales advertisements. That way you can build a better reputation among the consumers out there. That will help attract more clients in the long run.

In conclusion, Facebook is one of the most effective marketing tools to promote your e-commerce site. Many businesses don’t use this tool to promote their products. Hence, they lose a lot of money over time. This read offers information on how to use Facebook to market your e-commerce business.…

Online Business Ideas

dgtMost people prefer to do a job with a fixed salary due to the security it offers. However, if you don’t want to stick to the nine to five schedule in an office under the supervision of a boss, you can consider starting a business. It gives you an opportunity to be your own boss and to make your own rules for your progress and success. In the earlier times and even now, people set up a business in a physical store, market or factory. The popularity of computers and the internet has given a chance to people to start an online business. It is more easy and convenient to have such a business. There is less cost involved in this business. You can do many types of businesses with the help of online tools. The top 5 online business ideas are as follows.

Online Business Coachingjnlk

People who have good knowledge and ideas about business can start online business coaching. Share your ideas about starting and running a successful business that people who are struggling in this field can use. It will help both people who are beginners in a business field but also advanced and experienced businesspersons who want to increase their revenue and sales. Post business articles in different sites or write on LinkedIn.

Sell Photos Online

Selling photos online is a very good option for people who are expert in photography and have an eye for detail. Many sites offer the facility to sell good quality photos. They pay a good amount of money for the pictures. For this, you should have very good and unique photos that will of use to other people. Shutterstock is an online portal that buys photos from people. You can also sell the photos in Fotolia.

gjOnline Boutique

Having a clothes store or online boutique is an ideal way to start a garment business. The fashion designers and people with an interest in clothing and fashion can take benefit of the internet and set up a successful clothing business. It will help you in reaching more number of customers than a real store in the market. People from all parts of the world can order clothes from your boutique site sitting at home only. For this, you need to have a good sale and shipping facility on your site.

Online Teaching And Traininghi

People who are an expert in their fields and have good skills can start a teaching and training business. Teaching languages are high in demand and you can teach any language including foreign languages. You can start a site for teaching how to write well. Teach others writing skills like business writing, content writing,
resume writing and other areas of writing. There are many options for teaching cooking, painting, marketing training and other skills. Take help of online tools like Skype.

Sell Art Prints Online

Artists and people who are expert in painting and other art skills can start an online business of art prints. For this, you have to make an original artwork or painting and then reproduce it to make several art prints. Sell these art prints to other people through a website of your own. Let other artists from other places also sell their art on your site. You can start this business part-time from your home only.